1. Market Assessment

1.1 Market Size and Growth

• Quantify the current market size and forecasted growth rates.
• Identify key market trends and driving forces.
• Assess the impact of socio-economic, technological, environmental, and regulatory factors on the market.

1.2 Market Segmentation

• Understand the market segmentation and the company’s market share in each segment.
• Identify the most profitable and fastest-growing segments.
• Assess the company’s positioning and competitive strength in each segment.

1.3 Competitive Landscape

• Identify key competitors and assess their strengths and weaknesses.
• Evaluate the competitive dynamics and barriers to entry.
• Analyze the company’s competitive positioning and differentiation strategies.

2. Customer Analysis

2.1 Customer Demographics

• Understand the demographic profile of the customer base.
• Evaluate the company’s customer acquisition and retention strategies.
• Identify potential opportunities to expand the customer base.

2.2 Customer Preferences

• Assess the company’s understanding of customer needs and preferences.
• Evaluate how well the company’s products or services meet customer needs.
• Understand the impact of changing customer preferences on the company.

2.3 Customer Satisfaction

• Review customer satisfaction surveys and other feedback.
• Assess the company’s reputation and relationship with customers.
• Evaluate the company’s customer service and support capabilities.

3. Financial Assessment

3.1 Revenue Streams

• Analyze the company’s revenue streams and their sustainability.
• Evaluate the pricing strategy and profitability of each revenue stream.
• Identify potential opportunities for new revenue streams.

3.2 Cost Structure

• Understand the company’s cost structure and key cost drivers.
• Assess the company’s cost efficiency and cost management capabilities.
• Identify potential opportunities for cost reduction.

3.3 Financial Performance

• Review the company’s historical and forecasted financial performance.
• Evaluate the company’s profitability, liquidity, and solvency.
• Identify key financial risks and mitigating strategies.